Real Estate TV
Real Estate TV launched October 2004 on the Sky
platform,
and is the UK’s only independent property channel.
Broadcasting 24 hours a day Real Estate TV has an
audited viewership of 1.5 million a month.
The company mission is to become the definitive
marketplace for buyers, while presenting developers and
estate agents with an exciting new way to market their
properties.
Regular features include a compelling mix of high
quality, entertaining property programmes from the UK and
around the world as well as their own unique commissioned
series. They also offer highly targeted advertising
opportunities within designated shopping windows, to an
extremely receptive property audience.
The proven success of property programmes on television
means that Real Estate TV is the perfect environment for
brand owners to target property focused consumers, through
spot advertising, sponsorship, or advertiser funded
programming.
Tailor-made long-form advertisements, produced by their
talented creative team, will offer developers, agents and
property professionals the opportunity to showcase their
properties or services in a compelling and measurable way,
that secures leads at a more effective and competitive rate
than other forms of advertising.
The Audience
- Core age group: 25-55
- Gender split: 60/40 female/male
These are the people who:
- Have an active interest in property
- Are interested in watching great property
programming
- Are looking to purchase a second home in UK
or overseas
- Are looking to invest in property
- Are looking for help and guidance on buying
property
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On 7th January 2008 News Corps’ Fox International
Channels (FIC) announced it had acquired a controlling stake
in Real Estate TV.
By becoming part of FIC’s international bouquet of
channels, Real Estate TV will be able to leverage the
company’s Television, and online services to further improve
our viewers experience while enhancing at the same time the
value proposition we can offer to our advertisers.
If you wish to receive more information about Real Estate
TV please contact David Castaneda on 0207 471 7675, or email
david.castaneda@fox.com
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